Slow websites and unstable releases
Problem: Pages load slowly and deployments break things.
Likely causes: Weak caching, rendering-host misconfiguration, missing performance baselines or manual releases.
Practical first check: Review delivery architecture, performance baselines, caching, rendering host, observability and deployment practices.
Content publishing bottlenecks
Problem: Marketing waits on developers for small changes.
Likely causes: Unclear workflows, rigid templates and duplicated components.
Practical first check: Review workflows, approval steps, templates, component reuse and content operations.
XP/XM upgrade and modernization decisions
Problem: Uncertainty about whether — and when — to modernize.
Likely causes: Heavy customization, aging dependencies and unclear support status.
Practical first check: Inventory customizations, supported versions, dependencies, content models, hosting and migration risks. Not every organization needs to migrate.
SitecoreAI and XM Cloud transformation
Problem: Interest in SaaS and AI capabilities without a clear plan.
Likely causes: Undefined use cases, data readiness gaps and governance questions.
Practical first check: Evaluate use cases, composable architecture, headless frontend, technical fit, data governance and readiness.
Personalization, search and data integration
Problem: Personalization and search fail to deliver value.
Likely causes: Fragmented identity, consent gaps, weak taxonomy and measurement.
Practical first check: Examine identity, consent, taxonomy, audiences, Search/CDP/Personalize integration and measurement.
Sitecore specialist capacity gaps
Problem: The backlog grows faster than the team can deliver.
Likely causes: Niche skills not covered by current staff.
Practical first check: Identify developer, solution architect, JSS/Next.js, DevOps, testing, integration or content migration staffing needs.